Beyond making a woman look beautiful on the outside, our mission and inspiration is to get her that extra complement, one that makes her smile, makes her happy. That is what gets us out of bed everyday.
A Message from the Founders
We thought that if we could be the first well-being product line in the professional hair care industry, we could occupy a niche in the saturated salon and specialty retail markets which nobody had yet entered. We think this is a very powerful place to be with products that not only make your hair healthy, shiny, and beautiful, but are also formulated to make you feel great.